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Marketing, Advertising & Public Relations

Introduction to the course

Rapidly growing economy & increasing needs for skilled professionals have created a great demand for Marketing & Advertising personnel.

This course will instil in the students, the correct skills to acquire strategies & tactics to plan, deliver, manage & evaluate marketing, advertising & Public Relation campaigns.

The course at CIVT, offers valuable insights as to how to win new customers , with the help of various promotional tools. Apart from the theoretical knowledge imparted, practical subjects like Creative Advertising & Graphic Design enhance the course as per the latest industry requirements. These subjects polish the art & writing skills of the students.

Careers

The students upon completion of this course, work as Media Planners Art Directors, Graphic Designers, Copy Writers, Media Researchers in Advertising Agencies. They also work as Marketing Executives, Business Development Officers in Multi-National Companies, Banks etc.

Some of them take up jobs as Public Relations Officers, Client Servicing Executives in P.R. companies, Hotels etc.

Eligibility 10th /10+2/ Graduation
Duration One Year Certificate Course One / Two Years Diploma Courses


Marketing, Advertising & Public Relations

ONE YEAR Two Years
Introduction & Tasks of Marketing Product Life Cycle
Stages in the evolution of Marketing Product Decisions
Philosophies of Marketing Brand Equity
Strategic Marketing, Market Organisation Brand Policy Decisions
Marketing Macro Environment International Operative Options & Decisions
Consumer Market & Buyer Behavior Relevance of Marketing in Indian Industrial Growth
Producer Market & Reseller Market Media Research
Government Market & International Market Client Servicing
Demand Measurement & Forecasting Story Boards
Assembling the Marketing Mix Advertisement Production & Campaign Planning
Market Segmentation & Targeting Cognitive Psychology
Budgeting & Planning Interactive Media
Advertising Principles & Practice Public Information & News Media
Types & Appeals of Advertising Partnership in PR
Advertising Budget & Media Press Relations
Components of Ads & Media Planning Tools & Techniques of P.R.
Code of Ethics Project & Research work
Creative Advertising, Scripting Computer Applications
Graphic Design Internship
P.R. & its concepts  
Theory of Communication  
Corporate P.R. & History of P.R. in India  
P.R. Campaigns & Event Management  
Entertainment Industry & P.R. Image Building  
Group Discussions  
Project & Research work  
Computer Applications  
Internship  


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